August 4, 2025
In today’s competitive business landscape, recognition can be a game-changer. Whether you’re a customer, employee, or business owner, nominating a company for an award is a powerful way to acknowledge excellence. Best of all, many award nominations are free, and submitting one is easier than you think.
Even if the business doesn’t win, the act of being nominated can boost credibility, morale, and visibility. Here’s your step-by-step guide to getting started.
Depending on the award, you can nominate as:
A customer who values the business
An employee who wants to spotlight their team
A vendor, investor, or community partner
Or even nominate your own company (yes, self-nomination is valid and encouraged)
In 2025, many awards actively invite nominations from the public to make the process more transparent and inclusive.
Tip: Always read the eligibility rules on the award website, some are industry-specific or require a minimum operating period.
Being “nominated for XYZ Award” adds trust, especially in marketing materials or investor decks.
A nomination boosts employee pride and engagement, particularly when done by a peer or customer.
Some awards list all nominees on their website or in publications, offering free exposure.
When mentioned online, nominations contribute to search presence and backlink opportunities.
Did You Know?
Nominees in local business awards see an average 22% spike in web traffic during the nomination and voting period (Source: BizReputation, 2024).
Business name, website, location, contact info
This is your time to shine. Describe what makes this business stand out, innovation, community impact, service quality, etc.
Attach testimonials, photos, reviews, or press links that strengthen the case.
Some forms ask whether you’re a customer, employee, or other. Be transparent.
Pro Tip:
Write in a clear, honest voice. Use examples: “They responded to our crisis in 2 hours and saved the deal.” or “Their program helped 120 students gain tech skills.”
Want to stand out? Follow these tips:1. Be Specific
Avoid vague praise. Use real metrics or stories.
2. Keep It Concise
Judges read hundreds of entries. Be impactful, not wordy.
3. Follow the Guidelines
Stick to word counts and required formats. Attachments should be clear and labeled.
4. Highlight Impact
Focus on the business’s effect on people, community, or industry, not just profits.
5. Nominate Early
Early submissions often get more attention and allow time for corrections if needed.
You’ll get an email or webpage confirming your entry.
A panel (or public voting, depending on the award) will evaluate all submissions.
Nominees are often announced online or at a ceremony, with digital badges or press mentions.
Even if the business doesn’t win, they’ll often be notified and can leverage the nomination in PR or social campaigns.
Nomination is one of the easiest and most impactful ways to support a business you believe in. Whether you’re highlighting your own company or someone else’s, it’s free, fast, and valuable, even if the trophy never comes.
So don’t wait. Your nomination might be the boost that business needs to reach the next level.
